INFORMATIONAL BLOG POST ALERT. The following article is written for my fellow bloggers. Like most Dead Rooster posts, it’s incredibly interesting, but many of my humor readers may find it confusing and alarming and might even suspect I’ve been eating way too much sugar.
Many of you are thinking, “hey, what’s this rooster character trying to pull here? Doesn’t he realize most of us don’t care about feedcounts? By the way, what’s a feedcount?”
I’m glad you asked. A feedcount is the number displayed in that little orange box you see in the upper right-hand side of my blog. In my case, it reveals how many people have gone against all sense of logic and opted to receive Dead Rooster in their RSS feedreader, email box or, in the case of a certain sexy redhead, on her doorstep.
A lot of bloggers display that number no matter what it is; in fact, I’ve seen blogs displaying feedcounts totaling ZERO subscribers! This is a terrible idea and I’ll tell you why: It sends a message to your readers that your blog is unpopular.
You want your blog to look popular, and the first step in achieving that is to remove anything that makes it look unpopular.
What I’m talking about here is known in marketing as, “social proof.”
Social proof in blogging is extremely important. People want to be a part of something that’s popular and well-received by others. If readers see there are a lot of people subscribing to your feed, they will be more apt to subscribe themselves thinking there must be something great about it if all those other people have already subscribed.
On the other hand, if you have a feedcount of 3, people will assume your feed is something to be avoided and possibly even project the idea to your entire blog!
It’s hard to gage where positive social proof takes place in a feed display, but I remember when I first started blogging that I envied every blogger that had a count higher than 100; so that’s where I’m putting it.
I hope I didn’t bore too many of my regular readers looking for humor, but I’ve had a few recent inquiries about this topic and I like to post blogging tips every once-in-a-while for my fellow bloggers. Not to mention I usually get a lot of new subscribers when I do this. 🙂
Next time, I’ll be funny. I promise!