Silence The Rooster Ad Campaign Crowing Success
Photo credit: NeonMan
The recent Silence The Rooster ad campaign to promote the popular sleep aid, AmbienCR, has proved to be a wild success—not necessarily for the company selling the drug—but for completely unrelated humor-oriented blogs such as the one you are reading right now.
See, bloggers, such as myself, will latch on to nearly anything that might bring extra exposure without actually having to do any real work. Because, let’s face it, writing interesting content is hard. So, when a dim-witted ad campaign comes along featuring an obnoxious rooster, I’m all over it.
To give you an idea of how effective this “easy exposure” technique can be, let me show you the noticeable jump in traffic I received after writing a simple related article:
DeadRooster.com’s average daily traffic before ad campaign: 1
DeadRooster.com’s average daily traffic after ad campaign: 265,789
Ha! OK, I was only kidding. Dead Rooster’s average daily traffic before the ad campaign was around 1,000 visitors per day and after taking advantage of the Silence The Rooster ad running on TV’s across America (The ad does not run outside the US), I’ve pulled in about 5,500 extra visitors per day for the past three days. That’s more than a 600% increase!
Of course, after the ad stops running and people lose interest, I will once again be forced to write something interesting in order to inspire traffic; a welcome concept, I’m sure, to my regular readers.
So, this will be the last crappy post for a while—from now on, it’s back to the chain-fighting Elvis impersonators and cream-corn-filled llamas you’ve come to expect here at Dead Rooster.
Note: After I get back into the humor grove for a while, and you’ve forgiven me for pimping my blog out to the easy search-engine keyword grab, I will explain how I was able to steal the top spot on the front page of several search engines for the most popular key phrase at the time. It was pure genius. LOL
By the way, I know it’s Silence “Your” Rooster and not Silence “The” Rooster, but there’s a lot of traffic I’m missing out on…
Comments
Comment from Bill Libbey
Time: August 25, 2008, 1:08 pm
That’s either the biggest cock and bull story I’ve heard in a long while, or you’re a genius. I guess you’re a genius because I must confess I googled Silence the Rooster. Brought up your site.
Comment from Vixen
Time: August 25, 2008, 1:15 pm
Wow, you lucky dog. Err Rooster, I mean. I say you get what you can out of it, I have already forgiven your pimping ways!
William McCamment reply on August 25th, 2008 1:45 pm:
Thank you for your forgiveness. My plan is to do a lot more posting in the future with a lot less crap (such as the above post). 
Comment from I E Food
Time: August 25, 2008, 2:01 pm
Way to seize the oppurtunity .Good job!!
Comment from Frank the rooster
Time: August 25, 2008, 6:02 pm
? Why was’nt I invited for a casting call? i’ve got at least 40 gals that adore me. My crow can be heard all the way to the next county!
William McCamment reply on August 26th, 2008 11:35 am:
Well, I hope you subscribed to my RSS feed! Sounds like you need it…
Comment from Nanny Goats
Time: August 25, 2008, 7:17 pm
And now one of the ads appearing below the post is for a Rooster crowing ringtone. Can you imagine that going off in church?
William McCamment reply on August 26th, 2008 11:36 am:
That would make a great candid video! LOL
Comment from Jenn
Time: August 26, 2008, 6:33 am
I’m so proud of you– FIRST it’s the exposure on CNN and THEN it’s national ad campaigns getting in touch with their inner dead rooster…. 2008 has been a landmark year, my friend, for the non-alive male chicken. Congratulations!
William McCamment reply on August 26th, 2008 11:38 am:
Thanks Jenn! Yes, it’s been quite a First-Year-in-Existence for Dead Rooster!
Comment from Tom Marshall
Time: August 26, 2008, 3:54 pm
that add with the car alarm drives my dogs nuts. which then drives the neighbors’ dogs nuts. if they don’t pull it soon, we’re likely to go down there and “silence their rooster”
William McCamment reply on August 28th, 2008 10:44 am:
That commercial drives me crazy too! It grates on my nerves!
Comment from John
Time: August 26, 2008, 4:28 pm
you are a smart man, and more important a man of the 22nd century, ( a man before his time ) feel free to e-mail me, I only talk to 1 of a kind people.
William McCamment reply on August 26th, 2008 4:39 pm:
Thanks, John. Nice to meet you!
Comment from chat blanc
Time: August 26, 2008, 6:28 pm
I say–crow all ya like while it lasts! never look a gift-crow in the beak. thank your lucky roosters 
William McCamment reply on August 27th, 2008 12:14 pm:
LOL! Very well written comment–I love your style (and your blog).
Comment from Life is Good!
Time: August 27, 2008, 11:13 am
I confess! I found your blog while googling the silence your rooster ad campaign only because I did not know what it was for! I came upon your blog and laughed out loud reading it. I have since linked you on my blog as you are a very funny man. The explanation of the earthquake was priceless. So I say go ahead and take full advantage of the Ambien ad campaign. You deserve the promo and you can count on me as a regular now. Thanks for the laughs.
William McCamment reply on August 28th, 2008 10:45 am:
Thanks for the kind words and I’m glad you enjoyed my blog.
Comment from kathcom
Time: August 27, 2008, 11:17 am
How can I check to see the most popular Google keyword searches, so I can stuff them all into a post like a MadLib. Actually, I have a couple MadLib books we’ve used for road trips. I’m getting an idea here. Crap, the Ambien’s kicking in–it’ll have to wait.
William McCamment reply on August 28th, 2008 10:47 am:
Looks like you already know how to check it. Good luck with your idea–I’ll be watching! LOL
William McCamment reply on August 25th, 2008 1:40 pm:
They say there’s a fine line between genius and insanity. I criss-cross the line like a drunk driving home after a party. LOL
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